A travel guide is worth only as much as the method behind it. This page sets ours out in full: how a list is built and ordered, who writes it, where the photographs come from, how often we go back and check, and what is never for sale — so you can judge for yourself how much to trust what you read here.
How we choose what makes a list
Our “best things to do” lists are not personal opinion dressed up as fact. Each guide starts from a data-led shortlist: we combine a broad brainstorm of candidate places with live listings data, including public review counts and ratings from Google Places. We then rank candidates primarily by the volume of real visitor reviews they have earned — a list weighted toward the places real visitors rate highly, not the ones that paid to appear. Category limits and floors stop a single type of attraction — museums, parks, restaurants — crowding out a balanced itinerary.
Alongside the ranking we hand-pick a small editor’s choice set: the places most distinctive to a destination, however they happen to rank on review volume. Those picks are labelled where they appear, so you always know which part of a guide is data and which part is judgement.
No business can pay to be listed, to rank higher, or to have a rival left out. No entry on this site is sponsored or a paid placement, and we carry no advertising inside our guides.
How we write each entry
Every entry is written to help you decide whether a place is worth your time: what it is, what to expect, and the practical context you need to plan a visit. Where a place has an official website or another authoritative source, we link to it directly so you can check hours, prices and booking details at the source rather than trusting our copy of them.
Our guides are produced by a small editorial team of researchers, writers, proofreaders and editors, and every entry is edited to meet these standards before it goes live. We do not accept guest submissions, and nobody outside the organisation can place an entry or a link in a guide.
How we source and licence images
The photographs in our guides come from licensed and openly-licensed sources — Unsplash, Pexels, Pixabay, Wikimedia Commons and openly-licensed Flickr — and every image carries a credit naming the photographer, the platform and, where the licence requires it, a link to the specific licence deed. We keep a private master record of the provenance and licence of every image on the site, and we do not publish an image we cannot attribute correctly.
Because those photographs are licensed to us rather than owned by us, we cannot pass those rights on. If you need an image you have seen in a guide, its caption links to the original source and its licence.
How we keep guides accurate
Attractions close, prices change and seasons shift, so a travel guide is only useful if it is kept current. We re-check our published guides on a rolling basis. A verification pass confirms that every external link still resolves, that each named place is still open and has not closed, moved, been renamed or demolished, and that our superlative claims still hold. Each guide then carries a dated “Last verified” line, so you can see exactly how fresh that particular guide is rather than taking a general promise on trust.
Corrections
We’d rather be told when we’re wrong than leave a mistake standing. If you spot something out of date, closed, or simply incorrect, please tell us. A correction from someone who knows a place first-hand outranks any data source we hold, and we ask for nothing in return for making one. Substantive corrections are made within a week, and the guide’s “Last verified” date is updated when they are.
More about who we are is on our about page. Tourism boards, chambers of commerce and journalists should see our press page.